COMMUNICATIONS LEADERSHIP | BRAND & DIGITAL MEDIA
Communications leader with experience guiding public information, media relations, crisis messaging, executive communications, and community engagement across municipal government, healthcare marketing, production operations, and entertainment publishing. Leads complex communications work from strategy through execution, combining editorial judgment, brand stewardship, digital content management, vendor oversight, and budget leadership.
PROFESSIONAL EXPERIENCE
Communications and Marketing Coordinator / Lead Public Information Officer
City of Duncanville, Texas
February 2018 – Present | Previously Public Information Officer, Interim PIO, and Duncanville Fieldhouse Marketing Coordinator
Led public communications for a city of nearly 40,000 residents, including shaping media relations, crisis messaging, executive communications, and digital channels.
Strengthened departmental communications by providing final editorial review that improved accuracy, clarity, brand consistency, and audience alignment.
Delivered two city website rebuilds, leading vendor selection, site organization, content migration, and launch execution.
Identified a need for Spanish-language communications and secured support for additional staffing to serve the City’s diverse community better.
Centralized social media management by introducing Sprout Social for account oversight, cross-departmental collaboration, publishing approvals, and performance reporting.
Directed public information and media relations for the City, developing official messaging, speeches, and statements for the Mayor, City management, and Police Chief while coordinating press conferences and communications during critical incidents.
Guided public messaging during COVID-19 and the Duncanville Fieldhouse public-safety incident by drafting statements, countering misinformation, and coordinating media briefings.
Managed an annual departmental budget exceeding $250,000, including budget development, purchasing, vendor contracts, and financial oversight.
Spearheaded the establishment of the City’s Arts Commission, developed the policy and resolution creating its grants program, and administered the program, including presenting funding recommendations to City Council.
Prepared ordinances, resolutions, and agenda materials for City Council consideration.
Creative Director
MB2 Dental Solutions
February 2012 – February 2016
Built approximately 20 dental-practice brands, creating logos, websites, marketing copy, postcards, and launch materials for new and established offices.
Supported marketing for roughly 60 affiliated practices across six states by building and maintaining CMS websites and strengthening site navigation for partners and patients.
Directed creative work from concept through production while managing one employee.
PrePress Manager
BCT, Inc.
Previously E=Commerce Coordinator
August 2000 – February 2012
Led a 12-person prepress team, overseeing hiring, scheduling, performance management, and work allocation based on individual strengths.
Improved production coordination by moving prepress operations from overnight to daytime hours and contributed to the development of the company's e-commerce program.
Founder, Publisher, and Content Creator
April 2000 – June 2007
Founded and managed an online comics and entertainment publication that attracted more than 30,000 daily visits and produced news, features, and interviews with industry figures, including Stan Lee.
Covered Marvel Comics during its post-bankruptcy recovery and developed working relationships with publishers and creators.